Selling With Care

We entered a furniture store today, eventually a salesperson interacted with us.

She asked what we were looking for. A simple, low-cost sofa.

She then points directly in front of us, “Did you look at this one?”

...it's right in front of us...of course we saw it.

A better alternative

When selling, it's crucial to get at the problem your potential customers are trying to solve. This requires asking the right questions and listening.

A salesperson should there to help, not to serve as a human catalog to serve up information by rote and finger pointing.

When you sell

When you are trying to convince others of anything, you are selling. The same rules apply, understand their needs, desires, and pain points well and you'll be able to convince with a greater degree of success.

-J

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