Selling With Care
We entered a furniture store today, eventually a salesperson interacted with us.
She asked what we were looking for. A simple, low-cost sofa.
She then points directly in front of us, “Did you look at this one?”
...it's right in front of us...of course we saw it.
A better alternative
- What room will this be for? A bedroom, living room, something else?
- Do you have a preferred style such as modern, classic, maybe mid-century?
- How firm do you like your cushions?
When selling, it's crucial to get at the problem your potential customers are trying to solve. This requires asking the right questions and listening.
A salesperson should there to help, not to serve as a human catalog to serve up information by rote and finger pointing.
When you sell
When you are trying to convince others of anything, you are selling. The same rules apply, understand their needs, desires, and pain points well and you'll be able to convince with a greater degree of success.